Simon was born in Munich, and studied film at the School of Visual Arts in New York and at the USC in Los Angeles.
Thereafter Simon turned to an even greater classroom: commercial production. This time, his professors would be commercial directors like Michael Bay, Spike Jonze, and Joe Pytka and everyone in between. He toured the industry, essentially, working on every variety of live set.
Simon has directed projects for car manufacturers like BMW, Audi, Volkswagen as well as popular European fashion brands Strellson, Windsor and Joop, among others.